Celine Wee – Medium

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Celine Wee

Deal talk: Finding the decision maker

Finding the true decision maker for a deal

4 min readSep 10, 2022

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Deal talk: Finding the decision maker

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Celine Wee

Industry buzzwords: breaking down “Embedded Finance”

Diving into an increasingly over used term

6 min readFeb 18, 2023

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Industry buzzwords: breaking down “Embedded Finance”

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Celine Wee

On/off Ramps in Web3: an Introductory Guide

What’s a fiat to crypto on/off ramp?

3 min readApr 17, 2022

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On/off Ramps in Web3: an Introductory Guide

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Celine Wee

磨合过程: Friction to smoothness

3 min read2 days ago

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磨合过程: Friction to smoothness

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Celine Wee

Tell me you haven’t operated before…

….if you loathe the idea of a customer relationship management tool (CRM).

4 min read4 days ago

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Tell me you haven’t operated before…

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Celine Wee

Not so straight forward: accessing payments systems

Been sitting on a draft and twiddling over it. Thanks to readers for their patience while I try to emerge out of what feels like a long…

3 min readApr 19, 2024

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Not so straight forward: accessing payments systems

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Celine Wee

B2B2C: Deep diving Vertical SaaS

5 min readFeb 9, 2024

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B2B2C: Deep diving Vertical SaaS

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Celine Wee

To mention or not to mention a competitor? That is the question.

4 min readJan 26, 2024

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To mention or not to mention a competitor? That is the question.

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Celine Wee

Guess-timates and timelines

What do you hear when someone says that a product will be available in “Q1”? I’m guessing it could be:

3 min readJan 13, 2024

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Guess-timates and timelines

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Celine Wee

Outbound sales 101

I admire excellent craft. And by craft — that includes a really good B2B outbound email landing in my work email inbox. For this post…

3 min readDec 27, 2023

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Outbound sales 101

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Celine Wee

Celine Wee

Musings are my own: a collection of Go To Market, Payments, Biz Ops learnings across Stripe, Coinbase, Twitter. I also write @celinewee.substack.com

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